Lubbock's air of competition in sporting goodsLubbock's air of competition in sporting goodshttps://www.recenter.tamu.edu/news/newstalk-texas/?Item=58112013-11-05T07:38:00Z2013-11-05T00:00:00Z

LUBBOCK - Gander Mountain, located at 4006 W. Loop 289, and Academy, located at 5802 19th St., have undergone major renovations before new outdoor competitor Cabela’s opens its 42,000-sf Outpost in June 2014.

Gander Mountain’s expansion doubled the store’s firearm inventory, stretching the gun counter across the building, and expanded the apparel department, according to manager J.D. Swartz. The facelift had an estimated construction cost of $600,000, according to state filings.

Academy underwent major changes of basic features and added an archery lane where customers can perfect bow-and-arrow skills; this addition is considered a Cabela’s trademark. “It is basically a full building refresh, from the ground up — minus a building demolition,” said Joseph Gulley, departmental manager. The estimated cost of construction was $400,000, according to state filings.

“The Outpost store is a streamlined version of some of our other stores and the idea behind it is to getting to smaller markets that, perhaps, couldn’t support a larger store,” said Wes Remmer, company spokesman. “The Outposts are versatile and shopper-friendly; they allow us to rotate products efficiently based on the season.”

“From a Gander Mountain or an Academy standpoint, there is not much they can do to combat what Cabela’s does,” said Dennis Arnett, retail marketing expert and Texas Tech professor.

“If you think of the market as high-end versus low-end, Cabela’s is going to be high-end, Gander Mountain is going to be somewhere in the middle, and Academy is going to be at the bottom,” Arnett said.

Read more at the Lubbock Avalanche-Journal.

Lubbock Avalanche-Journal
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