Home runs, match points love Midland Home runs, match points love Midland https://www.recenter.tamu.edu/news/newstalk-texas/?Item=48442014-02-24T15:49:00Z2014-02-24T08:00:00Z

MIDLAND - Each sporting event hosted in the Tall City brings between about $200,000 and $1.3 million from visitors spending, according to Brenda Kissko, a spokeswoman for the Midland Texas Convention and Visitors Bureau (CVB).

The Schlumberger Tournament of Champions, a baseball tournament, is expected to bring in the largest chunk of cash — totaling more than $1.3 million, according to the CVB. The West Texas Classic Softball Tournament is projected to contribute $875,000 in direct visitor spending — the second highest of the events.

The U.S. Tennis Association — Texas Junior Team Tennis Spring Section Championships is estimated to draw about 750 people to the city, creating $700,000 in direct visitor spending between two nights.

The increased number of hotel rooms in Midland has really helped to drive down rates, allowing more teams to afford to stay here, according to Kissko. More than 1,600 hotel rooms were built in 2013, according to CVB statistics.

Sarah Marston, CVB sports sales manager expects Midland to get even more events in 2014, citing the benefit of having more available hotel rooms.

“We need sports to stay alive in Midland and I think our community knows that,” said Marston. “We’re ready to roll out the red carpet.”

Midland Reporter-Telegram
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