AUSTIN - Generations X and Y may drive Austin's culture, but baby boomers present the best opportunity for home builders in the next five years. Nearly 42,000 people living in Austin in that age range will move in the next five years.
While the opportunities are huge for businesses associated with home building, the boomer mindset is very different from generations past, and one size does not fit all. Boomers want several home style choices and features that accommodate a work-from-home lifestyle.
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