HOUSTON - HAR.com, a popular home listing database which formerly focused predominately on the Houston area, will be rebranded from the Houston Association of Realtors to Homes and Realtors (HAR).
Launched in 1997, the Houston Association of Realtor's website has grown over the years to become the No. 1 Multiple Listing Service (MLS) portal in the Bayou City, according to the professional organization.
In March 2014, HAR.com expanded its listings to include 11 major markets statewide. The new HAR.com will have a database of over 100,000 active listings and 8.2 million properties, and connect users to nearly 80,000 agents across Texas.
Along with the name change comes a slew of new-fangled features. Here are a few notable changes:
• "Drive Time" will allow consumers to search for properties by how long they want their commutes to be. Users can input their office address and desired commute time, and the new HAR.com will create a map and a list of active home listings within the desired commute time.
• Mobile users can receive push notifications on their GPS-enabled phones for new home listings and search for nearby open houses. A new app feature lets Realtors provide audio tours of homes for homebuyers to listen to.
• Realtors can fill out profile pages introducing their services to potential homebuyers. Using their profile, they can participate in discussion boards and share expert advice on a variety of topics, from schools and neighborhood amenities to the home buying process.
• Homebuyers can rate Realtors on their profiles, read reviews of neighborhood schools and share homes they liked with Realtors more easily, which can cut down on the volume of emails and text messages between the agent and buyer.
The beta version, which launched in spring, can be accessed at beta.har.com.
Read more at the Houston Business Journal.