HAR: Most Houston home sellers work with Realtors over iBuyersHAR: Most Houston home sellers work with Realtors over iBuyershttps://www.recenter.tamu.edu/news/newstalk-texas/?Item=235232019-11-26T06:00:00Z2019-11-26T16:00:00Z

​​HOUSTON – One-third of local current, recent, or future home sellers were aware of the iBuyer concept this year, according to the Houston Association of Realtors' (HAR) 2019 iBuyer Consumer Survey. ​​​​​

​Nearly four in ten of current sellers were aware of the iBuy​​er sales option, and 41 percent considered an iBuyer approach. However, 92 percent of survey respondents have chosen to work with a Realtor. 

Around 39 percent of respondents were either somewhat/very/extremely likely to work with an iBuyer in the future. ​ ​

The main reason for engaging with an iBuyer service was to get a read on the selling price of the home, respondents said. However, iBuyer fees are typically higher than average real estate commission rates, and homes are projected to sell for 11 percent less through an iBuyer method than through traditional methods. Other reasons for rejecting an iBuyer service include the fear of the program being illegitimate or the service not buying homes in the seller's area/price point.

For respondents not satisfied with the traditional home-selling process, four key drivers affected their dissatisfaction: time it took to sell, not enough interested buyers, not enough offers received, or offers were two low. Consumers who were dissatisfied were twice as likely to say they would use an iBuyer service. 

Respondents who ​were satisfied with the traditional sales process had positive attitudes about the responsiveness, service, and support they received from their Realtor. They also were satisfied by the education they received from their agent and the amount of homeowner effort required in the process.​​​​​

texaslogo.pngThe Real Estate Center has more information on housing:​
Houston Association of Realtors
Houston-The Woodlands-Sugar Land
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