$40M venue set for The Music Factory in Irving$40M venue set for The Music Factory in Irvinghttps://www.recenter.tamu.edu/news/newstalk-texas/?Item=22292014-12-10T07:09:00Z2014-12-10T00:00:00Z

IRVING - Live Nation Entertainment Inc. is building a $40 million convertible concert venue at The Music Factory, which is under construction in the 300 block of W. Las Colinas Blvd. near the Irving Convention Center.

The development is being built in partnership with the Ark Group, which owns The Music Factory. Live Nation recently signed a ten-year agreement with the entertainment developer.

The venue, which converts easily from an intimate 4,000-seat concert hall to an 8,000-seat amphitheater, is being called the Pavilion at The Music Factory.

The ability to convert the facility into a heated and air-conditioned indoor theater into an open-air amphitheater within 30 minutes gives Live Nation the ability to showcase performers year round, according to Bob Roux, Live Nation's president of North American concerts.

Live Nation plans to hold 60 to 70 concert events at The Pavilion at The Music Factory each year. In addition to live concerts, Live Nation plans to work with The Ark Group to develop festivals on the 17-acre entertainment-anchored development.

The Pavilion at The Music Factory is scheduled to open on April 1, 2016. Live Nation plans to begin marketing shows at the concert venue in fall 2015.

For more on The Music Factory, see previous story Stealing the show: $165M Music Factory rocking in Irving.
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