New brokerage advertising rules take effect Sept. 1

​​AUSTIN – Gov. Greg Abbott has signed SB 2212, changing the regulations governing advertising for real estate brokers and sales agents. Changes take effect Sept. 1.

According to the Texas Real Estate Commission (TREC), SB 2212 "removes the current requirement that the advertiser be identified in each advertisement as a broker or agent, and clarifies that an advertisement is misleading if it fails to include the name of the broker or if it implies that a sales agent is responsible for the operation of a brokerage."

Under the change, TREC may not require license holders to include the term broker or agent, or a reference to TREC, or the person’s license number in the person’s advertisement.​