Radical business in the digital age?

​​UNITED STATES – Society is now far more open than it ever was. We use Facebook, Instagram and Twitter amongst many other social media tools to openly share to the world our lives, our views and our experiences.

We are entertained through videos we share and we learn through collaboration and sharing knowledge online. Society has become radically open.

This trend is not only transforming the way we think about business but also how we organize it and develop it.

Organizations need to engage customers, partners and employees into a productive, trust-based relationship in which intimate business information is shared; successes and failures, strategies and innovations.

The openness is breaking down traditional organizational boundaries as organizations ‘crowdsource’ knowledge and funding, and clients/consumers are directly driving innovation or even becoming producers. 

Collaboration and co-creation with clients, suppliers, partners and academia is driving strategy in directions that are not planned or programmed.