San Antonio: corn dogs and cowboy boots draw $253MSan Antonio: corn dogs and cowboy boots draw $253Mhttps://www.recenter.tamu.edu/news/newstalk-texas/?Item=121032016-02-15T06:00:00Z2016-02-15T19:30:00Z

​​SAN ANTONIO - A new Trinity University study indicates the cumulative economic impact from the 18-day San Antonio Stock Show & Rodeo in 2015 was nearly $253 million.

According to Ticketmaster, approximately 45 percent of all rodeo ticket purchases are made by people who live outside of Bexar County.

Mario Gonzalez-Fuentes, assistant professor of marketing in the Department of Business Administration at Trinity, said the San Antonio rodeo is particularly appealing to international travelers “hungry for the true Texas experience.”

Last year’s exhibition drew stock show participants and family members from 249 of Texas’ 254 counties.

It also drew tourists from as far away as Germany, Italy, Iceland and Australia, all eager to experience a bit of Old West Americana.

The $253 million figure is greater than the projected annual sales tax revenue for San Antonio, Trinity officials said.
San Antonio Business Journal
San Antonio-New Braunfels
http://www.bizjournals.com/sanantonio/news/2016/02/11/what-s-the-san-antonio-stock-show-rodeo-s-economic.htmlRead more at the {Source}

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