- Seventy-four percent of female Realtors are active on social media compared with 66 percent of male Realtors.
- Sales agents use it the most (72 percent), followed closely by broker associates (70 percent) and brokers (67 percent). Appraisers are a distant fourth at 41 percent.
- Fifty-seven percent of Realtors are either “comfortable” or “extremely comfortable” using social media. Only 7 percent don’t use it at all.
- NAR measured usage of eight social media platforms. Facebook is most used by Realtors (80 percent), followed by LinkedIn (71 percent), Google+ (32 percent), YouTube (30 percent), Twitter (28 percent), Pinterest (21 percent), real estate blogs (16 percent), and Instagram (14 percent).
Alright, so quite a few of you are using social media in your work, and Facebook and LinkedIn are your favorite platforms.
I have good news for you. The Real Estate Center is also on Facebook, LinkedIn, Twitter, Instagram, and YouTube, and we post information pertinent to your job daily, often multiple times a day.
For example, already this week we've shared information about Longview home sales, insurance payouts to Panhandle wildfire victims, Texas foreign-bought land, and Dallas' national standing as a good place to buy office space.
Of course, we also like a dash of levity with our social media. By following us, you can amaze and amuse your colleagues by knowing that it's National Pecan Pie Day (something every Texan ought to know), National Iced Tea Day, or National Day of the Cowboy. Last summer, we ran a social media campaign where we invited people to vote on their favorite small-town Texas name. It proved enormously popular. (Oh, and Happy, Texas, won.)
For more fun, participate in our latest giveaway. We've invited our social media followers and RECON subscribers to share their funniest DIY home-improvement disaster stories. Participants will be entered in a drawing for a $25 Home Depot gift card. Click here to tell us your story. Who knows? You could end up reading your story here in a week or two.