|Not clickbait: Center social media presence blossoms ||Not clickbait: Center social media presence blossoms ||Hayley Rieder||Rieder||2018-09-06T05:00:00Z||Center News|
Social media is a great way for the Real Estate Center to effectively market its research to its constituents across Texas. Whether you're a broker from Laredo looking for home price stats or an Amarillo homebuilder searching for permit data, we can get the information to you through social media.
Last year, we began a massive push toward digital marketing and saw huge success. But this year, we stepped up our game.
Across our four most loved platforms—Facebook, Twitter, LinkedIn, and Instagram—we collectively posted over 2,000 times from August 2017 to August 2018. And y'all seemed to like them, interacting with the posts nearly 21,500 times.
We've gained more than 5,500 followers across all our platforms. LinkedIn gained the highest percentage of followers, growing 77.9 percent since August 2017.
We “live-Tweeted" our Texas Land Conference in April for the second year in a row, posting commentary while the event took place. This year, our Tweets were viewed more than 11,700 times over the course of the two-day conference. Last year, they were viewed less than 9,000 times.
We also streamed live on Facebook three times during the conference, and around 600 people tuned in from the comfort of their own homes (or offices).
We also like to have some fun, so we celebrated many world events with our own REC twist. On social media, we commemorated the World Series, National Dollar Day, and even World Emoji Day. Thanks for celebrating with us.
This was a successful year for the Center's social media. We took what we learned last year and used it to give our followers what they want and need quickly and efficiently.
But we couldn't have done it without you. So thank you for following us and making this year our best yet. We can't wait to see what the next 12 months bring.
Don't forget to connect with us on Facebook, Twitter, Instagram, and LinkedIn. You'll get the best of the Real Estate Center every day.