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Apr 1, 1987

Market Segmentation

Market segmentation -- dividing a market into distinct subsets of customers -- is an approach commercial developers can use to enhance a project's success. This article explains how to collect and analyze relevant data for retail and office space markets.
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Written by
Scott Shaffer
Last updated
Mar 26, 2024

Market segmentation — dividing a market into distinct subsets of customers — is an approach commercial developers can use to enhance a project’s success. This article explains how to collect and analyze relevant data for retail and office space markets.

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Written by
Scott Shaffer
Last updated
Mar 26, 2024

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